Some interesting notes from the Association of Public TV Stations:

- Public awareness of the transition to digital next year has risen to over 76% in February of this year (from about 51% in November of 2007). Apparently the educational campaign by the National Telecommunications and Information Administration (NTIA) is indeed effective.

- About 17% of those aware of the transition “don’t know” as yet what they will do, while around 10% say they will “do nothing”.

- About 26% of Americans think the government is on the right track with the transition program, up from 17% six months ago.

- As of March of this year, over eight million DTV converter coupons have been requested from just over four million households. It looks like most households are opting for the maximum of two coupons. Did you apply yet?


We’re doing our part to spread the word about the digital transition with on-screen crawls and public service announcements as well as information on our websites. We are getting a lot of calls and email lately from people with questions. Please feel free to click on the comments link below each post to ask yours.